But if you’re still feeling a bit lost on how and what to use it to get the most bang for your buck, hang on tight! We’re here to illustrate to you the true potential of using social media for growing your business and, especially, how to use it to your advantage.
The great thing about using social media is that we are building brand awareness. The more engaged we are online, the more eye-catching and noticeable our brand will become. And before we know it, your business will constantly be on top of everyone’s minds. So don’t be shocked when you hear people regularly talking about you.
Even more, we may take this chance to connect with our customers. Although many would argue that sealing the deal is the most fundamental aspect of our business, it’s not entirely accurate. In reality, building a relationship with our customers and attending to their needs are actually just as crucial because it lowers the turnover rate. And guess what? It will inevitably result in bringing customers back to our social media channels and eventually purchasing our products and services.
And let’s be honest! This is the ultimate goal for us as business owners – to maximize our profits. For you to do that, we’ve compiled a list of 7 must-have social media platforms that will undoubtedly be beneficial on your path to growing your business.
Facebook
The fact that Facebook is at the top of our list may shock many of you. That’s right, although it is considered by many out-of-date, it actually still holds the trophy of the most popular social media network. And because of this, we can’t afford to not include Facebook in our digital strategy, no matter the industry we are in. The necessity of using Facebook for Business is fueled by both its excellent advertising features and its immense database.
Businesses can reach over 2.95 billion monthly active users on Facebook (at the time of writing this article), which is a vast pool of prospective clients. Furthermore, Facebook Ads cater to businesses of all sizes, with a variety of ad styles, targeting choices, and performance indicators, making it an excellent tool for companies trying to increase their reach and overall social media presence.
Instagram
No one can overlook Instagram’s popularity among the younger generation. For this reason, Instagram is your best buddy if your business is aiming to target a younger audience. Not only is Instagram a great visual platform where creativity can fly without boundaries, but also offers advertisers to promote products to highly precise populations, allowing them to reach the right individuals with the correct message. Influencers, celebrities, and companies are successfully using this tool not only for advertising purposes but also to directly sell items from their Instagram page.
A long time has passed since Instagram was just a place to share photos with your friends and family - as nowadays, it’s a giant advertising platform. If you want to kill it in the online space - Instagram is the perfect place to do so.
TikTok
Hand in hand with Instagram, TikTok is the easiest way to reach your younger audience. But it is also the fastest way to achieve that, as it is your go-to place to go viral or to get people to notice you. Just use the trending sounds, and you just reached a couple of thousand people. Even more so, in today’s world, we are more prone to watch short-form videos that are digestible and relatable. How do you think Ryanair became more famous on social media? Through TikTok, that’s how! And more and more businesses see the benefits of employing TikTok in their digital strategies. After all, it’s currently the platform with the most potential, advertising-wise, so every business out there should have it in their arsenal.
YouTube
But just because more people are watching short-form videos doesn’t mean we can’t forget about long-form ones, especially the ones on Youtube. I mean, it’s the OG platform, and despite other short-video platforms’ success, Youtube is not going anywhere. In fact, the average time spent watching Youtube videos by an American per day is 45 minutes. That’s a lot of time! And it’s a powerful tool for those of us who are in the gaming, tech, startup, or beauty industries. Also, with the increased development of Google Ads, advertising on YouTube just became one of the greatest promotion techniques out there. As a human being, I cannot recommend doing YouTube Ads, they’re horribly annoying, but as a marketer, I cannot recommend them enough! Especially the ones that the audience can’t skip. Too evil?
LinkedIn
Linkedin may not be your first choice when thinking about social media marketing. But for a B2B company, it is pure gold! Even more so, Linkedin is the place if you want to reach an audience interested in learning more about their industry or staying up-to-date with the latest trends, and overall, people who are invested in their business and professional development. People do not typically go on LinkedIn for entertainment. So be careful to make sure that your company fits this demographic. But if we’re being honest - even if your company is in an industry that prioritizes fun over a professional look, you can still make it work. You do not have to come about as unprofessional in your advertising regardless of the industry that you’re in. So, if you want to take a risk in your marketing strategy and see if it pays off - Linkedin is the place to do so.
Whatsapp
You may wonder how an instant messaging app can be a social media tool, and we are here to tell you why it is actually a powerful one. The business platform (yes, there’s a special WhatsApp Business) allows companies to keep in touch with their customers and share details about potential discounts or offers. And you can even spice things up and make these offers customized and personalized to each individual! Plus, there’s a four times higher rate of people opening the message on WhatsApp rather than opening an email or reading an actual text message. So with WhatsApp, you’re making message marketing more effective than ever!
X
That’s true – in some countries, X may not be as popular as the others mentioned. However, if your target market is from the United States, Japan, United Kingdom, Brazil, or India, turn to X right now! It is the perfect place for us as brands to stay on top of the latest trends and engage with our audience’s interests. While X is not widely known for its advertising purpose - it’s still a platform that should be taken into consideration when you’re planning the next viral social media strategy.
These are the best social media platforms that every business owner should keep an eye on. If you want to take your marketing efforts to the next level - social media is the answer. Now it’s time to grow your business!
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