hortly after Amazon introduced more artificial intelligence in its shopping app experience, they are now testing a new and improved homepage for the
shopping app on Android and iOS devices.
Many users located in the U.S. will probably see some changes very soon because Amazon implemented these changes starting today, with a plan to insert more in the coming months.
The redesigned user interface is focused on being similar to the current layout and provides recommendations for customers based on their purchase behavior, browsing history, or other activities in the app. So, the new interface of the Amazon shopping app aims to keep this formula and make it more dynamic with bigger and brighter illustrations along with improved horizontal scrolling feature different collections and sub-hubs. In this new interface, users will notice some bigger ads but they will be somehow camouflaged.
For example, on the “Window display” feature some customers who are sports fans, might seen an ad for Thursday Night Football or an advertisement about their favorite pre-workout supplement. On the other hand, those customers who are parents may see ads for toys and children’s books or even ads for the new Kindle that they just launched.
It seems, that this new Amazon update uses artificial intelligence along with machine learning to improve the personalization for customers. This aims to help customers find what they need more easily and faster while displaying other products that might align with their interests.
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Also, Amazon stated that they have been testing various parts of the Amazon UI update. And they announced a new feature called Buy Again hub which collects the frequently purchased goods to help customers save time on repeat purchases. So, with a single tap on the screen, customers will be able to add to the cart their favorite products.
Indeed, these experiences are not innovative and they have been previously available but the Amazon update managed to improve and make them more useful for customers.
The Amazon shopping app plans to implement shortly more updates and improvements, that will focus more on recommending the best products for every customer based on their needs and purchase behavior.
We aren’t sure when more updates will be available, but for now, we should test the new Amazon UI to see if this is truly improving the overall user experience in shopping.
By
Eva Robinson
•
October 23, 2024 12:05 PM
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