Atlassian said publicly that it bought Rewatch, an AI-powered machine-learning tool that can automatically take notes and screen recordings.
takes notes and records the screen. Atlassian wants to incorporate Rewatch into Loom, the unsynchronized video messaging platform it bought as part of a $975 million deal last October.
Even more significant is the company’s project to also integrate the tool into its newly released Rovo AI platform so that meeting records can rapidly transform into Jira issues, as an example, and the transcriptions become explorable within the general business context.
However, Atlassian and Rewatch haven’t released the price of the artificial intelligence deal until now. Back in the thrilling early part of 2021, while everybody was searching for a better video-focused solution, Rewatch managed to raise a $20 million Series A round-headed by Andreessen Horowitz. Despite that, Rewatch has not raised any further funding since that moment.
Loom co-founder, Joe Thomas declared in a media interview that Loom already provided an incorporation with Zoom to register meetings and develop transcripts. However, that was just tangential to what the company was trying to achieve with Loom, he claimed.
He also said: “It was worth evolving our platform and bringing in great IP from Rewatch to accelerate our efforts there. The reason why we got so excited about Rewatch is the fact that we believe Atlassian is disproportionately positioned to take meeting recordings and maximize the value of them.”
He added: “This is because Loom already generates transcripts for every single video that’s created and then we layer all the AI prompts around it - part of Rovo is that it is a unified search across an enterprise and it’s also building on top of it.”
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Thomas believes that incorporating Rewatch AI-powered meeting boots will be quite direct, particularly now that Loom has placed its stack over to the Atlassian program.
Another Rewatch feature that sparked Atlassian interest was its calendar integration. The Rewatch team transformed that into a very easy experience, through which users could simply on-off switch the AI-powered meeting boots for each meeting.
Rewatch also enables a series of artificial intelligence machine learning features that, as an example, transmit the meeting notes to every participant.
Once the incorporation is finished, the Loom AI meeting bots will be capable of joining Zoom, Google Meet, and Microsoft Teams meetings.
Joe Thomas also mentioned that Loom’s goal is to stay supportive of communication efficiency through video messages in the work environment. Loom has more than 31 million logged users and 360 million videos live on the platform.
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