After the results of the latest U.S. presidential election, users have become increasingly unhappy with X’s direction and seem to be choosing other alternatives, putting X at possible revenue risk.. While X still reigns in social apps, Threads is also rapidly gaining ground, growing by over 15 million people in the last month.
Indeed, Threads is still the main threat to X. However, Bluesky looks like a promising competitor aiming to take their place as it’s already surpassing Mastodon – another decentralized rival to X – in size and influence.
At the same time, the growth of the Bluesky app is also due to the ‘Swifties’ community, the Taylor Swift community of fans, who have quickly embraced the platform. Approximately 13,000 users on the Bluesky social app have registered with the domain name “swifties.social”. Other dedicated fan bases, such as BTS supporters, have around 4,500 members joining the platform. This is especially true after the X was banned in Brazil.
“Bluesky got an enormous influx of Brazilian users, including many Swifties,” said Samuel Newman, Bluesky developer.
However, the fan community only makes up a small fraction of the Bluesky app users. According to Jay Graber, the CEO of Bluesky, stated that although the number of users is significantly lower, the engagement on the new social media platform is not. In fact, according to him, users engage a lot more on Bluesky, with a higher percentage of active “posters”.
“We also have a higher percentage of posters than most social sites, which follow a 90-9-1 pattern of lurkers-commenters-posters.” – stated Graber in a post.
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