he Alcon Entertainment production company which is behind the Blade Runner 2049 movie has filed today a copyright lawsuit against Elon Musk’s company
Tesla and Warner Bros. The allegations claim that an AI image generator created promotional art for the Robotaxi event which was designed to be very similar to the 2017 sci-fi movie.
Alcon Entertainment owns the copyright for Blade Runner 2049 and he stated that Tesla and Warner Bros have sent a request to use the imagery just hours before the official We, Robot event where Elon Musk presented the new electric vehicles, Robovan and Robocab.
Even though Warner Bros has some licensing rights over the Blade Runner 2049 movie, since the event is going the be live-streamed at an international level, the approval has to come from Alcon Entertainment. After the legal and licensing department from Alcon Entertainment was aware of the whole situation they refused to allow Tesla and Elon Musk to use the movie imagery in the Robotaxi autonomous vehicle event.
“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,”, Alcon Entertainment explains.
“Alcon did not want BR2049 to be affiliated with Musk, Tesla, or any Musk company, for all of these reasons.”, the company stated in the copyright lawsuit.
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After the explicit refusal, Tesla still decided that it was right to use different shots from the BR 2049 to generate a slightly different AI image to be displayed during the We, Robot event. Although, Elon Musk mentioned the BR franchise by name when he described the sci-fi predictions for the near future and the predictions for autonomous vehicles.
Along with the copyright lawsuit, Alcon Entertainment claims that they were never aware of the agreement between Warner Bros and Tesla that was made before the Robotaxi autonomous vehicle event. Also, the production company believes that the agreement not only granted Tesla company access to Warner Bros equipment but also included a promotional aspect that allowed Elon Musk to connect the autonomous vehicle Robocab with other films from their catalog.
In the copyright lawsuit, the production company doesn’t exactly indicate how much money they are claiming in damages, but they affirm that Musk, his company, and Warner Bros created that similar imagery knowing that Alcon refused to do so.
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