Digital trends…what a great time to be alive! We live in an era where digital trends rule the social media landscape, and Gen Z seem to be the rulers. Technology has come so close to our homes and everywhere we look it just seems like we are surrounded by new technology, new devices, and, of course – trends. Digital trends are created to help us stay connected to the world everywhere the globe and at the same time, they can be found and represented in any industry or domain. Even though trends are as old as they can get, digital trends are a new form of expression.
Think about it, when we were kids we had certain games that everyone knew and played. We had certain toys and behaviors that were seen as trends, and of course clothing pieces that we couldn’t leave our house without. And, as we got older and technology evolved, we started sifting to a more digitalized environment where trends got closer to them.
Gen Z Is The Generation That Was Born Between 1997 - 2012
It's the generation that didn’t know a world without technology and that sow the whole growth and expansion of technology. Back from the early days of flip phones and computers that occupied the whole desk, to the appearance of the iPad, Blackberry, iPhone, tablets, and laptops. Gen Z is the generation that wants to make a change and the last generation to enter the workforce changing all the norms and corporate ways of answering an email. Even more so, because Gen Z lived the the expansion of technology, they also developed a tech-savvy nature that is now changing the digital norms.
But, this is not all, Gen Z adds important layers to the way we see and perceive everything, including the social good, mental health, social justice, and the digital trends field. According to a study done by Snapchat, their values are earning money, having fun, or caring for their well-being. So, let’s get more in-depth and discover three of the main digital trends influenced by Generation Z.
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Digital Trends Ruled by Gen Z
1. Mobile-First Design
The mobile-first design changed the way UI UX designers think about a design. We are always with our phones in our hands, so why open another device? 75% of Generation Z users prefer a mobile-first design as it is the easiest option available. It can be about shopping, scrolling through social media, or networking, a mobile-first design is what we should consider.
2. Social Shopping
We have seen it everywhere on digital platforms and it doesn't seem like it would go anywhere. Social shopping is an easy way of buying products as they are advertised on social media. Think about it – when entering a digital platform you can look for endless products just by scrolling through your favorite digital platforms. Gen Z are the main shoppers for this trend and influencers help them decide.
3. User-Generated Content
AI and ML (machine learning) are two topics that can’t be missed from the Gen Z trends topic. Artificial intelligence (AI) and machine learning (ML) are here to make our lives easier and we seem to get used to it. generative AI is here to help us generate content, with the help of artificial intelligence and machine learning (ML), based on our preferences and inputs. So, with the new technology used by generative AI we now how endless possibilities when it comes to creating original content. And, when it comes to the digital industry we can use AI-generated content to create an immersive experience for our potential viewers. Incorporating user-generated content can encourage your users to try it for themselves and see what it is all about.
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