Let’s face it – not only does it improve your visibility online, but it also stands as a means of connecting you with your audience and positioning your brand as the go-to solution for their problems. In fact, it’s been proved that, for the long term, having a blog in place is the most effective way of increasing your website traffic and, ultimately, generating leads.
But we know how challenging and overwhelming it can get. Especially if you’ve never been into writing. And unfortunately, this is one of the reasons most of us stray away from actually implementing a blog.
So how do you create a blog section? Let’s dive in!
We have established here a step-by-step guide on how to start creating a blog section for your business.
- Research Your Competition!
Again, we know that it’s hard not to have a direction toward where we want to go. And we understand that for every business and every industry, circumstances differ. So what’s the best way to start? By checking what others are doing – the content they are tackling, the design, the frequency, the length, and especially to define who the reader is. Is it someone who is just now getting the gist of your industry? Or is it someone who is already knowledgeable?
You can even go the extra mile by conducting research to identify your competitors’ top keywords and top pages. And guess what? This can easily be accomplished through Ahrefs.
- Define Your Blogging Goals!
Okay, this is an important step because, as with any other goals-establishing process, this lays the foundation for the type of content you want to write for your blog. What do you intend to achieve by starting a blog for your business? It is to educate your audience from a general perspective, do you want to establish yourself as the solution for your customers’ problems, or is it to simply keep them up to date with the latest industry trends? Identifying the answer to these questions will create a plan for when you start the attack process.
- Identify Your Target Audience
This goes hand in hand with establishing your objectives. In fact, it should be done simultaneously - in order to pinpoint the people exposed to your message, you must first determine your message and vice versa. Determine what type of audience is more prone to engage with your content and, realistically speaking, who is more likely to bring your revenue.
But remember! This should go in conjunction with your overall business goals and target audience. You just need to dig deeper and see who you should concentrate on.
- Plan Your Content Strategy
Congrats!! Now you have an idea of the direction of your blog section. Now, it’s time for the actual plan. What topics do you want to focus on? Will you focus on how-to guides and introductory topics, or will you concentrate on evergreen articles that require a certain level of understanding of the topic? Consider the length, format, and even tone of your content.
We recommend you begin by coming up with at least 30 title articles so that you can have a starting point. It can be both a combination of your own ideas and what you found from your competition.
- Optimize Your Blog for SEO
SEO (search engine optimization) is 101 when it comes to creating a blog. This ensures that your blog articles rank high on search engine results pages (SERPs). So, you can optimize your SEO (search engine optimization) by choosing relevant keywords, writing meta descriptions, adding alt tags to images, and especially, using header tags.
For this, try picking up as many courses as possible to make sure that you properly understand how SEO works, as it is one of the most important aspects of the blog components. And we wouldn’t want you to fail.
Now that we have established the steps for creating a blog, it’s your turn to implement them! Good luck!
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