uawei is preparing to launch new products at its event this month. This launch comes before Apple launches the iPhone 16.
The event will happen on September 10th at 2:30 p.m. Beijing time. At that time, the U.S. will be late evening on September 9th on the West Coast, where the Apple event will happen.
Chief Richard Yu declared the Huawei event teased `an epoch-making product` that took five years of work and investment. Huawei is ready to launch the world's first commercial-ready smartphone that folds twice. Huawei wants to launch an Aito electric vehicle, but the final products may change.
Still, it is uncertain what Huawei wants to launch at their event. Richard Yu said the company `leading, innovative, and disruptive product is here.` Also, he added: `This is an epoch-making product that others have thought of but cannot make.`
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Huawei was once the top smartphone maker in the world. However, U.S. sanctions cut their access to the latest semiconductors, and the sanctions weakened their business. The Huawei revival has challenged Apple in China. Apple lost their place among the top five smartphone sellers by market share in China in Q2 of the current year. Huawei saw Q2 smartphone shipments in China rise 41% year-on-year. They are the fastest among the top five brands.
The Huawei event happens at the same time as the Apple event, which is not coinciding. The Huawei event aims to overshadow the new iPhone release. They want to take the attention of consumers and analysts. Hosting the event hours after the iPhone 16 release, Huawei clarified the intent about their intention to innovate and their determination to win their place in the tech arena.
With the Apple event and the Huawei one, the companies are ready for the launches. The impact on customer choice and market dynamics continues to be seen. The Huawei event that happened at the same time as the iPhone 16 release marks a significant moment for the brand.
The Huawei releases and the new iPhone releases are expected to draw essential attention. Both tech lovers and industry analysts expect the recent products to shape the future of technology. Huawei's decision to launch their new products at the same time as the latest iPhone highlights the ambition of the company to lead in innovation. The battle for market share and tech supremacy is increasing.
By
Daria Dondea
•
September 3, 2024 5:00 PM
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