It should be mentioned that Instagram reel quality between videos is not very noticeable, and Adam Monsseri states that it will not affect the smaller creators. He added that this is indeed a concern for smaller creators but he assured that all users are decided to interact with a page based on their quality and informative content and not based on the Instagram video quality.
But this is not the first statement for a social media platform because Meta stated last year that it uses different encoding structures for videos according to their popularity. And now after the Adam Monsseri statement, various users are questioning this Instagram approach.
We should mention that Adam Mosseri explained later in the comments that these decisions are made at an “aggregate level, not an individual level,” which means that the individual viewer engagement will not impact the Instagram reel quality.
“We bias to higher quality (more CPU intensive encoding and more expensive storage for bigger files) for creators who drive more views. It’s not a binary [threshold], but rather a sliding scale.”
Various users believe now that this Instagram approach manages to create a system to privilege the most popular creators over the smaller ones, and those most viewed creators have the chance to post high-quality content to keep their popularity, while smaller ones are struggling to create the best content possible.
For now, we must wait to see if other social media platforms will make statements about this video quality approach.
By
Eva Robinson
•
October 28, 2024 10:00 AM
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