comments in which Israel was praised for the way in which they handled the war in Gaza. The comments were discovered under posts regarding global news organizations and U.S. lawmakers.
Even more so, Meta talked about the situation and said that the fake accounts were posing as Jewish students and Afro-American citizens, their target audience being the U.S. and Canada. Those deceiving campaigns were attributed to the marketing firm STOIC, a Tel-Aviv-based political firm. The marketing company hasn’t yet responded to those allegations.
Meta responded to this incident: “There are several examples across these networks of how they likely use generative AI tooling to create content. Perhaps it allows them to do that quicker or with more volume. But it hasn't impacted our ability to detect them”.
Artificial intelligence has occupied become a mainstream theme since its appearance in 2022. Since then, the company has realized it has accomplished many things and has become an indispensable part of new technology. Artificial intelligence has made our daily tasks easier, and with its latest updates, the AI-generating system is getting closer to mimicking human behavior.
ChatGPT 4o can now reproduce text, voice, and videos and respond based on emotions and voice inflections. The generative AI can create human-like responses and comment them on the mentioned posts.
In a press conference, Meta security executives said they took down the Israeli campaign. The social media company also spoke about not anticipating AI technology’s ability to reproduce human behavior and comments on the platform to influence opinions.
To prevent such behavior, Meta has created a digital labeling system that allows AI-generated content to be marked as created by non-human photos and videos. However, the labeling process does not work effectively when identifying text that is not created by humans. Next, Meta is looking for and testing new solutions that could keep AI-generated content viable for the apps’ users.
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