are diminishing. Inventors are more focused now on seeing if Netflix’s ads business will have the expected success.
According to some analyst's estimates, between July and September, the streaming platform giant likely gained about 4 million subscribers. Also, Nielsen data mentioned that among the top streamed titles in the U.S. during the last quarter were some original shows such as “The Accident” and “The Perfect Couple”.
Because they are now more reconciled to this situation, Netflix seeks to shift the attention of investors to other performance metrics, including revenue growth and margins. So, it is more likely that the Netflix streaming platform will stop reporting data about its subscribers starting in 2025.
"Their focus is to continue to grow subscribers at a healthy clip while also leveraging their scale, ability to raise prices and increase advertising dollars,", Jeff Wlodarczak stated for Pivotal Research.
We are more tempted to believe that the new Netflix subscription that includes ads has recorded some significant growth but the streaming platform does not plan to offer some in-depth details about its financial performance and also doesn’t want to make it a primary metric of growth until 2026.
But still, some investors are concerned about Netflix's growing trajectory.
Ross Benes, who is an eMarketer television and streaming analyst mentioned his concerns regarding Netflix's growing path and stated "They're making less than a billion dollars a year in the U.S. on advertising, saying that doesn't make them look good.
Also, analysts believe that the streaming platform must raise its Netflix subscription, and also eliminate one by one the ad-free subscriptions. From the analyst’s point of view, Netflix must push customers toward the commercials tier because it is more likely to bring additional revenues per user.
In a statement from last year, Netflix mentioned that would stop offering the basic plan for $9.99 without commercials for the new users that are located in the U.S. and UK. Now, the Netflix subscription costs $6.99 per month for users that are located in the U.S. for the commercial plan, and the subscription without ads costs $15.40 per month.
To attract even more users and subscribers, Netflix is planning to include live events from sports, including the NFL games in December. This is part of the Netflix expansion strategy which aims to diversify the content and be visible for a wider audience beyond traditional streaming.
Currently, the Netflix streaming service is available in more than 190 countries globally and is expected to record an ad revenue of $242.7 million in the third quarter of the year, and overall revenue will likely have a rise of 14.3%.
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