OpenAI and Reddit agreed on collaboration in order to grow both companies using each other’s resources. Reddit will now get access to OpenAI features and will be able to integrate some of its features on the platform for a better user experience. On the other hand, OpenAI will get real-time access to Reddit’s posts, content, and data, which will be used to train ChatGPT models.
Reddit posted that “OpenAI will bring enhanced Reddit content to ChatGPT and new products, helping users discover and engage with Reddit communities. To do so, OpenAI will access Reddit’s Data API, which provides real-time, structured, and unique content from Reddit. This will enable OpenAI’s AI tools to understand better and showcase Reddit content, especially on recent topics.”.
With this collaboration, Reddit will have the power to bring new features to Reddit users, creating an OpenAI platform with AI interactions and AI models. OpenAI stated, "We are thrilled to partner with Reddit to enhance ChatGPT with uniquely timely and relevant information and to explore the possibilities to enrich the Reddit experience with AI-powered features.”
This deal enables ChatGPT to access real-time content from Reddit’s API, this discussion being used by artificial intelligence to create opinions and get a more in-depth understanding of different matters. As ChatGPT-4o is closely developing a more human-like behavior, Reddit data can help it train better. Even more so, OpenAI and Reddit will become advertising partners.
Reddit users are well known for their power to stand up for their beliefs. In June 2023, nearly 7000 subreddits went dark, protesting the API price change after the deal with Google was released. However, Reddit declared revenue growth after this incident, showing that the deal paid off after all.
The deal with OpenAI provides Reddit an opportunity to gain revenue and create a better platform for its users after they have reached record price stock in March, now trading for almost its high price of $65.11.
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