But first, let’s get more in-depth about the marketing industry and discover the reason why MailChimp emerged. The marketing industry is a volatile one. It is constantly changing and following all the trends. Even more so, with the advent of new technology, the field of marketing and digital marketing has expanded its practices to cover its overall purpose. The mission of the marketing industry is to make a certain subject, company, product, or service known.
It can create awareness and drive sales, helping consumers and potential users discover different solutions, products, or services. Marketing professionals and digital marketing solutions working as the bridge between the potential users and the product that is marketed and advertised.
The email marketing software did not start out with the idea that it would become one of the well-known marketing tools. Its co-founders Ben Chestnut and Dan Kurzius created Mailcpimp with a simple thought in their minds – helping their customers.
The startup started from the need of their customers to send emails as two co-founders were running a web design business. And in their trial to find a solution for their customers Ben Chestnut came across an old project of his where he had written a code for a digital greeting card. This code, even though it didn't work, was the kick-start that they needed to start their startup and get to where they are today.
And, after a few years of the email marketing startup running as a side project, the co-founders came to the conclusion that it was time to close the web design business and go all in with MailChimp.
For starters, Ben Chestnut and Dan Kurzius realized that web design wasn’t really their passion. Their real passion was to help small businesses develop and grow. But, 2007 wasn’t really the best time you could have grown a business with the help of email marketing. If you remember, in the early stages of email, spam emails were at their highest rate, and receiving mail from a company you do not recognize was considered spammy – not the best impression a new business could have made.
Yet, the co-founders of Mailchimp saw the email marketing industry to be a profitable content marketing strategy that could help a lot of small businesses that were trying to get to their potential audience. So, the journey began...
Against all odds, they pursued their idea, and the digital marketing and email marketing platform was a success.
Mail Chimp was in the proximity of its customers, so it was easy to use and it gave them the opportunity to easily reach the audience they wished for. Ben Chesnut stated that mail chimp understood their audience as their startup “was itself a small business, it understood what those businesses wanted out of their marketing tools. Its offerings were cheaper, it added features more quickly, and it allowed greater customizations to fit customers’ needs.”. So, as you can imagine, the digital marketing startup could have gotten closer to its customers more easily.
Even more so, the startup quickly became loved by its users. Mailchimp offers the ability to try different features of the platform and see whether or not is a good fit for your business. And it makes sense! Starting a new business can be overwhelming, especially when you are wondering how you can reach a suitable audience. But, you do not need to worry, Mailchimp has got your back. One of the top ways to keep your business top-of-mind with customers is through email marketing, and Mailchimp is the ultimate platform to help you do it.
And they know it. With their user-friendly interface, they offer their users a free version, where you can send 12,000 emails to 2,000 subscribers and keep your audience engaged with beautiful templates, easy personalization, retargeting, advanced analytics, built-in photo editing, and much more. Mailchimp has everything you need to make your email marketing a breeze and your brand successful.
And this is how they have gotten so far! They understood the problem and found an affordable and quick solution that helped their users. So, learn from big brands that succeed and see what worked and what did not. And who knows, maybe you will be the next million-dollar startup we are talking about in this section.
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