nicorns have long attracted humans, whether as a sign of innocence, enchantment, or purity. Wait, what are we talking about? Wrong subject.
In the startup sector, though, the word "unicorn" has taken on a whole new meaning, referring to start-ups that have reached a valuation of more than $1 billion. One of those unicorns is Carta, a business that has emerged as a major force in the startup world.
We want unicorn firms to lead us into the future, to innovate and disrupt sectors, and to improve our lives.
But what exactly is Carta?
Look. Carta is a startup that strives to make equities management more accessible and transparent to everybody. And if you are not familiar with the term, equity management stands for the process of creating and managing owners in your company. And, Carta makes sure that you are doing this the right way, from changing and following paperwork to consulting with your board of directors and keeping the communication between you and the stakeholders. So, you don’t have to worry about anything.
Sounds good, no? But it's more than a technology firm. It's a community of individuals who are dedicated to transforming the way we think about ownership and wealth creation. This process provides you with new talent and encourages your current employees to be in it for the long run.
So, how did the company was born? Well, the company was launched in 2012 under the name eShares and has since evolved to become a prominent participant in the startup industry. eShares’s fundamental mission is to enable consumers to make educated decisions about their equity and investments. Encouraging startups to consider equity management as it creates a team that is devoted to the best outcome possible, as it’s in their interest too. Offering a company that grows and solves problems together, giving a voice to every member that has a share of the equities.
But it is eShares's goal and ideals that distinguish it from its competitors. The firm is dedicated to making the world a more egalitarian and fair place by granting everyone access to ownership and wealth generation. For instance, they think that everyone, regardless of background or status, should be able to benefit from their hard work and achievement. And, who doesn’t want that?
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However, as good as all of this sounds, eShares's journey to becoming a unicorn wasn't easy.
The simple truth is that the company, like other startups, had problems and failures. But that did not set them back! eShares was able to expand and become one of the world's most valuable businesses via hard work and tenacity. That’s how it should be done! They applied their own beliefs and proved that in the end, it all works out when everybody is working and fighting toward the same goal.
As Henry Ford once said, “Coming together is a beginning, staying together is progress, and working together is success”. And this is what they did, following the greater goal of greater success.
eShares's devotion to developing a unique and valued product was one of the keys to its success. The company's founders saw a market need for a more accessible and transparent means of managing equities and set out to design a solution to meet that demand.
Even more so, eShares's reputation in the startup community expanded with time. Investors saw the company's potential and were eager to join in. And, let’s be honest - who wouldn’t? eShares' worth climbed with each round of fundraising, bringing the firm closer to unicorn status. In 2015 the B series of funding the company raised $17 million.
Two years later, in September 2017 the company acquired its competitor and in October it raise over $40 million in foundings. In November, of the same year, the company changed its name to Carta. In 2019, finally, Carta earned that unicorn status with a worth of more than $1 billion. Impressive, right? It was a time of reassurance for everyone who believed in the firm and its goal. Way to go, guys!
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As Carta continues to grow and evolve, the future looks bright for the company and its employees.
And it makes sense, after all that hard work. The sky is the limit for this company! Carta's future initiatives include continuing to innovate and develop new products and services that will assist its clients to prosper. The firm is always seeking ways to improve its platform and make equity management more accessible and transparent.
Now hang on, because Carta's ambition extends beyond simply offering a fantastic product. Yes, that’s right! The firm also aspires to make the world a better place. Carta is working to increase chances for ownership and wealth generation, particularly for people who have historically been shut out of the system. This is a great initiative that should be supported by customers and investors alike!
What can we say? Carta's tale is one of passion, purpose, and tenacity. It's the tale of a group of people who got together with a shared purpose - to make equity management more open and transparent - and transformed it into a movement.
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