content and ads. Artificial intelligence will be used to develop creators' and stock actors' avatars. Even more so, TikTok will be launching an “AI Dubbing” tool to expand the reach for branded content.
With the integration of these avatars, TikTok is looking forward to expanding its audience and creating an AI replica of a spokesperson for a brand and creator. They imply a simpler and much faster process in which companies can organize and create content needed more easily than ever. Think about the extended opportunities and how AI can generate multilingual avatars so that their audience is extended. Or, have in mind the possibility of collaboration that comes with generated actors when it comes to spreading the word and knowledge.
“With Symphony, businesses of all sizes, creators, and agencies can blend human imagination with AI-powered efficiency to help scale content development, creativity, and productivity on TikTok.” wrote TikTok in one of their blog posts.
Even more so, Andy Yang, Head of Creative Product at TikTok, stated, “At TikTok, we aim to empower creators and propel their creativity to a global audience with the power of generative AI (...) Symphony Digital Avatars unlock a new avenue for creators to scale their opportunities with brands globally. We aim to fuel the creator economy by investing in creative solutions that spark joy, imagination, and action".
However, this launch might seem concerning for some Hollywood actors who went on strike last year due to raised concerns regarding AI. So, with the launch of these AI-generated actor replicas, creators can accept or deny the use of their ‘likeness’, creators choosing their fees licenses, and determining who can access their appearance and who can not. The possibility of transcribing and translating a video in other 10 languages is only one of the main advantages of the new “Tiktok Symphony” update.
“Creating on TikTok has not only saved my artistry but it’s also monetized it globally. Thanks to TikTok, I’ve been able to meet and collaborate with prominent brands in a fun, authentic, and creative way. With the new Tools TikTok continues to implement, I’m able to utilize even more ways to create new and fresh concepts with my brand partnerships. I’m so excited to be one of the first creators to develop my own custom Digital Avatar so I can scale my reach globally and my revenue exponentially”, said O’Neil Thomas, one of the platform's creators.
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