So to make the most of them, customer relationship management (CRM) tools became a necessity.
Do all companies – big or small – need CRM tools?
The short answer is yes! Irrespective of your company’s size, CRM tools are essential for keeping your customers satisfied and gaining new ones. One of the fundamental elements of a successful business is the relationship with customers. So, from the very beginning of your online presence, you have to create personalized interactions with your customers.
Whether you’re just starting your business, want to switch from your current CMR tool, or try to implement a CRM tool in your business operations, you’ve come to the right place. We are here to help decide faster what CRM tool is best for you with our top 10 list.
- Salesforce Sales Cloud
To build meaningful relationships with your customers and grow revenue at the same time, Salesforce Sales Cloud is the perfect CRM tool for you. You can manage everything related to customers from activity to opportunity. Salesforce Sales Cloud captures automatically any type of engagement activity so you can make sure you redirect your attention to what matters the most. You can also use AI to connect with customers through their customer profiles, so you can benefit from the most revenue.Before choosing one of the four priced subscriptions available, you can watch a demo of the platform. Salesforce Sales Cloud offers a 30-day trial, so you have plenty of time to decide whether this tool is right for you. The plans Salesforce Sales Cloud offers are five in total – they have a plan for every business size. Prices are billed annually starting from $25/month and reaching $500/month per user.Salesforce Sales Cloud’s Key Features:
- Activity management
- Lead management
- Account and opportunity management
- HubSpot Sales Hub
Viewing quality as being more important than quantity, HubSpot Sales Hub provides the necessary features that guarantee productivity and deepen customer relationships. One helpful tool that HubSpot Sales Hub offers for sales strategy improvement is conversation intelligence. This feature allows you to get insight from calls with customers so your team can receive better coaching and learn from common objections for future customer interactions. To use the free version of HubSpot Sales Hub you don’t even need to add your credit card information. And for premium editions, you can request a demo. The least expensive plan starts from $20/month per seat and the most expensive one from $150/month per seat.HubSpot Sales Hub’s Key Features:
- Sales analytics
- Conversation intelligence
- Forecasting
- ClickUp
With ClickUp you can see how the relationship with your clients is performing, so you can manage sales pipelines and customer engagement directly from their platform. ClickUp offers performance dashboards where you can see your customer data analysis, enabling you to build the perfect customer base. You don’t have to worry about your other CRM tools as you can easily integrate all of them in ClickUp.No matter what you decide to use ClickUp for, they have a plan ready for you. For personal use, you can take advantage of the forever-free one that includes a significant amount of features. For the other plans, the subscription fee is charged per user and the prices start at $7/month. To receive pricing information for the most complex plan, for larger teams, you need to contact the sales department.ClickUp’s Key Features:
- Customer workflow streamlining
- Account tracking and management
- Pipeline visualization
- ActiveCampaign for Sales
To ensure a close relationship with your customers, ActiveCampaign for Sales has a one-on-one email feature. Even more so, these emails can be automated so you can focus on more urgent tasks that require manual intervention. You can also track site visits, so you know who presented an interest in a certain product. Another very useful feature is complete customer view with the help of which you are certain you send your customers the right message.ActiveCampaign for Sales offers three price plans, all meant for well-established sales teams. The prices start at $19/month and reach $99/month if you decide to be billed annually. If not, the monthly prices increase.ActiveCampaign for Sales’s Key Features:
- One-on-one email
- Pipeline automation
- Site tracking
- Close
Close is a CRM tool built by salespeople for salespeople – this is how Close describes its platform. If you were using other CMR tools, you don’t have to worry about migrating your operations – it takes just one click. Close is flexible and easy to use including all the apps you love. It even offers a call assistant, so you don’t even have to take notes during a phone call – it’s automatically transcribed.Before committing to a plan offered by Close, there is a 14-day free trial that you can take advantage of without needing a credit card. By selecting annual billing you benefit from a 17% discount so the prices start at $49/month instead of $59/month. The plan Close has for enterprises includes five users and starts at $699/month.Close’s Key Features:
- Automation
- Integrations
- Sales AI
- monday sales CRM
What sets monday sales CRM apart is its high degree of customizability. It requires no code and you can choose what specifically you want to manage with your CRM. With monday sales CRM you can integrate your email which comes with a number of advantages. You can communicate more efficiently, keep track of customer interactions, and use templates to save you time.To use monday sales CRM your team needs to consist of at least three members. To try the platform you benefit from a 14-day free trial after which you need to choose one of their plans. Prices start from $13/month per seat. For larger teams that require more seats and features, you can contact monday sales CRM team for details.monday sales CRM’s Key Features:
- Sales pipeline
- Customer projects
- Deal management
- Bigin by Zoho CRM
Bigin by Zoho CRM wants to make sure that their services can be used not just by large enterprises, but by small businesses as well. With Bigin by Zoho CRM, you are sure to convert possible leads into customers by staying organized and using automation. In terms of automation, you can use it for workflows or for getting automated payment reminders.Besides the free plan Bigin by Zoho CRM has to offer, you benefit from a 15-day free trial before starting to pay. If you decide to commit yearly you can save up to 35% so prices start at $7.60/month per user. To these plans, you can add either toppings or add-ons for which you pay separately.Bigin by Zoho CRM’s Key Features:
- Pipeline management
- Customer management
- Multichannel communication
- SAP Sales Cloud
Sap Sales Cloud’s goal is to save time for your customers. Building relationships and engaging with customers is vital for a business so for this exact reason, SAP Sales Cloud can automate selling processes. To help you understand your customers, SAP Sales Cloud provides you with interactive reports and dashboards that include valuable insights about past sales and potential future ones.In order to find out more information about SAP Sales Cloud pricing offers, you need to contact the platform. Depending on your business’s needs, the price may vary, so it would be best to discuss this with a sales representative.SAP Sales Cloud’s Key Features:
- Scalable sales automation
- Intelligent sales
- Digital selling
- Thryv
If you’re new to CRM tools, Thryv might be just the right one for you. What Thryv believes in is easy CRM. With Thryv you can stay organized by importing all your customer data into their platform. You can easily find, filter, and track all data and customer interactions and also share them with your team. Having everything in one place leads to faster replies – so a better customer experience.When it comes to pricing, Thryv has three centers for different products. To benefit from Thryv’s CRM tool you need to choose a plan from the Thryv Business Center. There are three plans to choose from for which you pay based on the number of locations your business operates from. The prices start at $199/month and reach $499/month.Thryv’s Key Features:
- Customer portals
- Digital signatures
- Customized client view
- Freshsales CRM
Freshsales CRM has all the CRM tools your business might need. It offers features that enable a complete overview of your customer information such as table and Kanban view and activity timeline. With Freshsales CRM you can connect with your customers on whatever platform they prefer and use, be it over the phone, email, or chatting apps. You can even integrate Zoom to have online meetings with your CRM team.To use Freshsales CRM’s tools you have three plans made available for you. Add-ons can be bought separately so you can benefit from additional features. Before starting to pay, there is a 21-day free trial waiting for you. The least expensive plan costs $9/month per user if you decide to pay yearly. The plan dedicated to enterprises adds up to $59/month for a user.Freshsales CRM’s Key Features:
- Activity timeline
- Table and Kanban view
- Highlight cards
Irrespective of your business’s size CRM tools are a necessity in 2025. Customer experience should be a top priority for companies, but it doesn’t have to be time-consuming and complicated. Using CRM tools lets you focus on matters that require your immediate attention without worrying about having dissatisfied customers.
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