We all know that the right marketing tools can ensure business growth, but that doesn’t mean it’s going to happen fast. Here is where marketing automation tools come to save the day.
Well, marketing automation software takes care of routine marketing processes, such as digital advertising, email, or social media. And it does that without needing human interaction. Not only does that speed up the task completion time, but it completely eliminates human error.
With so many choices out there, it’s become increasingly difficult to find a marketing automation tool that’s right for you. We’re here to at least help narrow down the options, so check out our 2025’s top 10 list of marketing automation tools.
- HubSpot Marketing Hub
With HubSpot Marketing Hub you can find all your marketing tools in one place – one platform for all your data. One of the greatest advantages of using HubSpot Marketing Hub is the amount of time and resources that you can save. It provides AI-based marketing tools with the help of which you can automate content creation and email campaigns. For productivity increase, you can automate simple tasks and manage data in bulk. The plans HubSpot Marketing Hub offers are split into two – for business and enterprises, and for individuals and small teams. For businesses and enterprises, there are two plans depending on the number of seats and features you need. The professional plan costs $800/month and the enterprise plan $3,600/month. For individuals and small teams, HubSpot Marketing Hub has three plans out of which one is free. Otherwise, prices start at $15/month for each seat. HubSpot Marketing Hub’s Key Features:
- Forms
- Live chat
- Salesforce integration
- Insider
Insider is a tool dedicated to marketers. The purpose of this tool is to take upon itself the IT part, so businesses can focus their efforts towards other things. Insider helps you connect to your data, understand your customers better, and predict their future behavior with AI. Even more so, you can integrate the tools you already know and use, so switching to Insider goes smoothly. Before committing to Insider, you can see firsthand how the platform works. For that, you just need to request a demo by completing a short form in which you need to specify the industry you work in, your work email, and where you heard of Insider. Insider’s Key Features:
- Predictive marketing engine
- Omnichannel marketing
- Journey orchestration
- ActiveCampaign for Marketing
One of the things ActiveCampaign for Marketing focuses on is customer experience. They believe that you need more than just a good product to create a loyal clientele, you need to improve customer experience by establishing personal connections. However, that takes a significant amount of time. Fortunately, with ActiveCampaign for Marketing, you can automate personalized customer interactions.For email and marketing automation, ActiveCampaign offers four priced plans. But before committing to one you can take advantage of the 14-day free trial. The prices start from $29/month for one user and reach $259/month for ten users. Active Campaign for Marketing’s Key Features:
- Customer experience automation
- Omnichannel marketing
- Integrations
- Braze
Braze is a customer engagement platform that can help your business maintain its customers satisfied. All you have to do is provide Braze with your data and with the help of their AI-based tools you can come up with better personalized items for your customers. AI makes these recommendations after analyzing the past behavior of customers and purchase history. If you decide you want to use Braze’s services, you need to contact the sales department which can give you more details about packages and prices. This works by completing a form with your business details. Braze’s Key Features:
- Journey orchestration
- Data Activation
- Real-time execution
- Mailchimp All-in-One Marketing Platform
To benefit from what Mailchimp All-in-One Marketing Platform has to offer, you can either be at the start of your brand’s journey or already have an established one. What Mailchimp can do for you is streamline your marketing operations by providing you with email templates and multichannel campaign management all in one place. In terms of subscription plans, Mailchimp All-in-One Marketing Platform has one free plan and three priced. For the Essentials plan – $13/month, and for the Standard plan – $20/month you can even benefit from a month for free. The most complex plan is the Premium plan starting from $350/month. Mailchimp All-in-One Marketing Platform’s Key Features:
- Email templates
- Digital ads
- Social posts
- Klaviyo
By having all your data in one place, you can easily automate routine marketing activities with Klaviyo. With Klaviyo you have a complete view of your customers, so each and every one of them receives at the right moment a message that empowers them to make a purchase. This way you create personalized experiences for each customer without having to be at your desk to do it manually.Even though Klaviyo offers three subscription plans, you can customize them in case you need more contacts. There is a free plan with limited features, otherwise, you can opt for one of the other two available plans – the one starting at $45/month or the one starting at $60/month.Klaviyo’s Key Features:
- Email marketing
- SMS marketing
- AI predictive analytics and benchmarks
- Iterable
The three main features you can benefit from if you choose Iterable are individualized messaging, harmonized channels, and dynamic campaigns. Through individualized messaging, you can build one-on-one relationships with your customers by using real-time data. The harmonized channels feature makes sure you’re able to connect with them across email, SMS, and the web. With Iterable you can automate dynamic campaigns by drag-and-dropping tiles.For further information about Iterable’s services and prices, you will need to contact the platform. To request a demo you just have to submit a short form with your country of residence and work email.Iterable’s Key Features:
- Individualized messaging
- Harmonized channels
- Dynamic campaigns
- CleverTap
Another marketing automation tool that seeks to connect you with your clients is CleverTap. This all-in-one platform analyzes data from multiple sources all at once and based on past behaviors, it creates micro-segments. This way, you automatically target users and get them to engage. Out of three subscription plans, only has a fixed subscription fee – $75/month. But before committing to it, you benefit from a 30-day free trial. For the other more complex plans you have to contact the CleverTap team. CleverTap’s Key Features:
- Clever.AI
- Data analysis
- Personalized customer experiences
- Thryv
Thryv is a small business marketing software that is looking to make your business grow faster than you could ever imagine. The way they plan to do that is by providing you with landing page templates, so instead of days, you have them ready to go in a few minutes. They also provide real-time analytics, so you know who visits you and from where. And more importantly, based on this, you can make good investment decisions.If you are at the beginning of your journey you can start with the free option they offer which is limited to five users. For bigger teams, you can opt for the $20/month or $30/month per seat plans to which you can also purchase add-ons.Thryv’s Key Features:
- Real-time analytics
- AI-powered recommendations
- Landing page templates
- EngageBay
EngageBay promises a three times higher revenue if you choose their marketing suite. When it comes to automation, EngageBay offers a great email marketing automation tool through which you can automatically publish email marketing campaigns and get feedback from your customers. Even more so, you can choose from their drag-and-drop customizable email templates so you don’t need to create emails from scratch – they are ready in just a few minutes.To benefit from a 15% discount, you can opt for the biennial commitment so prices start from $11.04/month instead of $13/month. But before this, you can try their free plan that includes a nice variety of features.EngageBay’s Key Features:
- Forms and landing pages
- Email sequences
- Email template builder
Whether your company is experiencing rapid growth and needs support or you are trying to scale your business, marketing automation tools are the right solution. Since over 90% of marketers already use these tools, we know that they work. Don’t let 2024 pass without giving them a try
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