f you heard the saying wrong place at the wrong time, you might just need to keep on reading…
Positioning? A word every startup should learn more about, and Make It Oradea’s new podcast episode might just be the place where. "Startups Never Nail
Positioning" is the title of their latest podcast where April Dunford explains what and how should every startup know about the perfect positioning on the market.
April Dunford is one of the most important personalities when it comes to product positioning. She was trained as a product design engineer, leveraging her mind in order to put the right questions that got her and her projects exactly where they needed to be.
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She is the writer of the bestselling book Obviously Awesome, and Sales Pitch where Dunford teaches us about how to find the right place for our startup. Even more so, in the new podcast episode for MakeIT Oradea.
In the podcast episode, Dunford demystifies the concept of positioning, emphasizing that it’s far more than just a catchy slogan or branding effort. Instead, she talks about the core strategy and how it can be influenced by marketing, sales, and product development.
The podcast tackles positioning pitfalls for startups and explains the principles every startup owner should be aware of.
Even more so, startups often misstep by either aiming to please a broad audience or failing to communicate their value proposition clearly. Dunford explains that these mistakes can lead to missed opportunities and customer confusion, ultimately a slower growth that no one desires. So, instead, she explains what a strategic approach and positioning look like in real-life situations and examples.
- A Strategic Approach to Positioning
The video outlines a step-by-step method for startups to refine their positioning. This includes identifying what makes their product unique, understanding the competitive landscape, and aligning their message with the needs of their target audience. - Real-world Examples and Solutions
To illustrate her points, Dunford shares real-world case studies, including examples from her own consulting work. She demonstrates how proper positioning can help businesses carve out a niche and stand out in competitive markets.
For entrepreneurs and marketing professionals, this video serves as an essential guide to avoiding common mistakes and implementing effective positioning strategies. Dunford’s expertise shines as she offers practical advice in a conversational and engaging format.
The video is now available on YouTube and promises to be a valuable resource for startups seeking to refine their positioning and drive growth. Watch it here to gain insights that could transform your business strategy.
By
Gabriel Pana
•
November 26, 2024 3:10 PM
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