speech clarity from background noise. This hearing aid is the first product with this intention in the global market. With the Sonova hearing aid, Sphere Infinio, Sonova is launching a new Infinio platform.
In May, Sonova declared they anticipated new products to accelerate sales and profits in the year's second half. `The launch of both new platform and product should be a surprise to the market, because nobody knew this technology and this benefit (real-time AI), which is quite significant, will be available for anyone already this year,` CEO Arnd Kaldowski declared.
Sonova Holding AG is an active Swiss group of companies. They focus on hearing care: hearing instruments, wireless communication, and cochlear implants. The premium hearing aids company has five core business brands: Phonak, Unitron, Hansaton, AudioNova, and Sennheiser. Sonova is one of the biggest providers in the sector worldwide. Sonova holds 24%of the global hearing aid market in sales.
The new AI premium hearing aids use new Deepsonic chip technology. The AI Sonova hearing aid has 53 times more processing power than what is now used by the hearing aid industry. Sonova sees their AI premium hearing aids and their Lumity platform as key to their hearing aid business. These products led to around half of their total sales.
The new artificial intelligence release is part of the hearing aid industry. It has shown hints of weak market dynamics in Europe and the United States. Despite this, the specialists have signaled tough competition in the market. This summer, hearing aid firms like Amplifion, Demant, and GN Store Nord have notified profits, citing volatility in the market.
`We will need to see how the market evolves and the customer reaction to the products. But we are good with our full year guidance even with the currently somewhat slower market,` Kaldowski said. With the new artificial intelligence hearing aid, Sonova is also launching the Phonak Audéo Infinio Platform. This platform is motorized by the new ultra-responsive Phonak ERA chip. The new chip comes with standards for quality, power management, and connectivity, which are reanalyzed. This chip redefines and aims to reduce user listening effort and fatigue for users, extending Bluetooth connection reach.
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