From personalization to animations and artificial intelligence-powered designs, the UI/UX design industry will undergo some transformative shifts in 2024 – impacting all UI and UX design teams. For this reason, all UI/UX designers are quickly adopting these trends, which are driven by digital transformation and innovation.
So, let’s find out the trends that will shape the future of UI/UX design this year and maybe even next year.
- Integration of AI in Design
Artificial Intelligence – especially AI generative tools – has taken over all industries – and UI/UX design is no different. We began by using AI to generate website copy, images, and even SVG icons. Over time, we’ve discovered its potential to help us brainstorm solutions and build comprehensive UX research plans. So, it’s no secret that AI has been a powerful tool for UI/UX design. And guess what? In 2024, it’s only going to get better from here.
Now, there will be an increase in the number of platforms using AI-powered technologies to help us generate fully iterated and adaptable user interfaces. Uizard, Framer, GenuisUI – all of these are just some examples that can automatically create color schemes, layouts, UI components and even content simply based on text inputs.
- Reinventing the Traditional Cursor
Let’s face it – our cursor is always here because it enables navigation through a user interface. But do we actually pay attention to it? As users, probably not. This is mainly because it’s always a standard format with which we’ve always been familiar. However, UI/UX designers are changing that in 2024 by introducing advanced cursor interactions.
Cursors are now seen as sophisticated UI design elements that play a more significant role in the user experience than users might expect. Figma allows UI/UX designers to explore innovative (and fun) ways to make dynamic cursor interactions that captivate users' attention and enhance their overall experience.
Imagine a cursor that transforms into a playful animation when hovering over clickable elements. Or maybe a cursor that displays contextual information or tooltips when users interact with different elements on the screen. Or maybe even a cursor that visually traces your journey on a website.
These innovative cursor interactions not only add a touch of creativity and personality to the user interface but also improve usability and accessibility.
- Huge Focus on Typography
Three words can describe the UI/UX trends in 2024: bold, big, and capitalized. And it makes sense! This amazing strategy helps UI/UX designers create products that can grab everyone’s attention. Even the website specially created for UI/UX design trends, Awwwards, follows the same rule.
However, in 2024, UI designers are playing around with different styles and typefaces. They bring a fresh vibe of creativity by blending vintage aesthetics with innovative vibes, like incorporating groovy, retro, bubbly, and vintage inspirations. This concept is created to evoke nostalgia for the vintage and lively vibes of the 80s while also being big, bold, and capitalized. With its expressive elements, this trend aligns perfectly with retail and fashion brands.
Look at Lacoste’s campaign Draw It Yourself! It combines both the typography trend and the interactive cursor feature.
- Feature Showcase
More and more businesses are focusing on displaying their features on the homepage. And it makes sense! The homepage is usually the first thing we see when landing on a website. This is a strategic move to immediately captivate users' attention and make them focus on the functionalities we provide.
For this reason, homepages can be powerful tools for promoting our products. It’s not enough anymore to just mention our functionalities. Now, it’s time to give users the chance to see first-hand what our product does. Whether through 3D animations, dynamic components, or compelling photos, these elements work together to create an engaging user experience.
Webflow is the perfect combination of showcasing your features while also providing a user-friendly homepage.
- System Themes – Light or Dark
One of the most essential rules in UX design is adaptability to any screen. As of 2024, more and more designs also do that when it comes to system themes – dark or light.
In other words, we’ve started seeing an increase in websites and mobile apps that automatically adjust their theme according to our users’ system. This functionality is perfect for creating user-centric platforms because it provides a smooth and consistent experience. Because of this, it aligns with the platform with the overall aesthetic of the user's device, improving the overall user experience.
Even more so, this feature adds another layer of personalization and visual comfort, allowing our users to tailor their interface to reflect their preferences. Whether they prefer the sleek dark mode or the clarity of the light mode, their choice is in their hands. These modes can be automatic and dynamic, but our users can also manually switch between them through a toggle.
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